Solution Overview
I created an identity set for a college planning company that required branding for both the company and their product, an online tool.
My Role
I was the creative lead for the work. My contributions included logo design, advertising design, web design and animation.
Process Overview
Once the company and tool identity and branding had been established, I worked on a set of promotional materials, both print and online. In keeping with the needs of the two main customers of the service, students and parents, the materials were targeted to each group in terms of visual appeal and messaging.
Identity System
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